Thanks for the replies, ps1, ShoriKid, TreeKicker, vantheman, Alex, Bob, Danielle, blacknebula, Brian and Bill. I've enjoyed reading them all and find this discussion really interesting. My point is asking this question was to see how people feel about martial arts instructors having nice things and, some would say, being successful in life, not just in the martial arts. Not so much for it to become another "what makes a McDojo," but maybe that is partially inevitable. What do you call it if an instructor gives poor quality instruction, gives belts out like they mean nothing and has a very cheap monthly rate? Is that also a McDojo? Bob, I actually think your position is probably pretty popular. How I read your post was: I am full time, I live a good life, I run my school like a business because that is what it is and I charge what I am comfortable with. I think most people probably identify with that - everyone just has a different comfort level as what as what they feel they should charge, based on the factors that go into it. I'm not really advocating for anything as I don't have any skin in the game, so to speak, I'm just fascinated by the discussion. Thanks, Patrick