Unless you were the only game in town/the only game in town I was interested in (i.e. if I was insistent upon a certain martial art and you were the only one offering it), I would be skeptical that approach and of coming to your location to find out what the price was. So, for better or for worse, I'd just tell them the price, even if you aren't the cheapest. If people are going to go for the cheapest, they are going to do it, anyway. They may just be asking the price to see if you fit into their budget. Most people who love the martial arts can't spend endless amounts of money on it, so everyone has a budget, big or small. But, at least if you tell them your price, you're still in the running. If you need to ask a question to get the right price, you could do that "Is this for an individual membership or a family membership?" (that sort of thing). But, like Brian alluded to, most people expect to be able to get pricing information over the phone for this sort of thing. Just like I would expect any form of teaching, instruction, education, recreation or professional service to be able to tell me what their rates were, over the phone (or, at least, for them to send me the information via regular mail or the internet), I'd expect the same of a martial arts club/school. Good luck. Patrick