Hey Joe, Interesting topic, thanks for starting it. Yeah, I agree, that's cool. I find it neat to see marketing integrations like this. At the end of the day, it's not so much about who did it first as it's just a good idea. You can go even farther back than that to Michael Jackson reworking "Billie Jean" for Pepsi (and I'm sure someone probably did it before that!) In some cases, I bet it's for radio promo, too, where the artist will record the DJ's name in the song, etc. They record a bunch of DJs at once. They typically just do radio "drops," which are the artist introductions you hear where it's like "this is Miley Cyrus and you're listening to..." but this sort of thing is a little more interesting. Patrick