Interesting thread, Joe. Yeah, I mean, these sorts of advertisements have existed offline for a very long time, in newspapers and magazines. Disclaimers and disclosures are the key. They're integrating legitimate news coverage, with marketing material placed in a news format. There is one big problem with this. If you go to http://news12today.com/, you see the same thing. Notice her name is Janice. Is it Janice or is it Julie? Did one of these sites rip-off the other and change the name? Is this a template site that is being distributed by the manufacturer to affiliates and then they are creating multiple websites using it? It could be a harmless accident, but it is strange. Being a web developer and someone who is concerned with ethical online marketing, I see things from that perspective. The other part that is questionable is the implication that News 9 Today is an actual, news channel. Obviously, the name was created to imply that. This is, perhaps, somewhat deceptive. Other than those issues, I don't really mind the ad and I am all for creativity in advertising. Patrick