sensei8

Solid post!! No one should ever be forced to do anything for any reason(s), I wholeheartedly agree. If called upon by something other than the formal title, there shouldn't ever be any disciplinary action leveled whatsoever...but fortunately it does occur more often than not. Whenever a person considers themselves more important than the core of the art, then it's time to close the doors forthwith. Self-aggrandizement is the bane of existence found in more MA than not, in which seeps into the pours of a many MA schools; just look at the pageantry exhibited throughout the MA world nowadays: despicable!!

I call everyone by their first name; I prefer it that way because it clears the air of any stuffiness. Titles always have their place, but not in any great abundances every second of the day/night; formality has to be toned as low as possible. After all, the knowledge and experience is far more important than how one should be addressed. Sensei or CI or GM or O/O, or half a dozen other labels can easily be replaced by just using first names...Bob...I like that, after all, it's my name. CI/Kaicho/Sensei are nothing more than labels. Formality can be misunderstood and stringently out of place if used to allow whomever to beat their chests in superiority over others. I have to tone down the stuffiness in my own dojo and at the Hombu by setting the tone right from the start. When formality calls for it, even then, the stuffiness has to be aired out as quick as possible. Ego has no place on and off the floor. I understand that using first names can be a sign of disrespect of some degree; but that tone too has to be set for an acceptable reason; formality can be viewed as a sign of disrespect. Titles like President or Vice-President or Chairman of the Board or Chief Executive Officer or Commander or Lt. Commander or Private or Judge or Your Honor or Your Majesty or Sergeant, all have their place, and must be adhered to for their own reasons. First names usages might not be acceptable at any time within those disciplines whatsoever, because it's the right thing to do. The usages of MA respectful labels, however used, is the right thing to do as long as its the air of respect. If I allow first names, and someone else finds it inappropriate, then that person needs to remember that this is my dojo, and I set the tone, not anyone else and/or culture does whatsoever. CI, a lot of the time, is just used here by myself because most MAists recognize it as the one who's large and in charge that I'm referring to/about.

Great post, aurik!! Glad to hear that you do Kumite with your CI as well because the CI makes you work for it and earn it; gives you a different aspect than from those same or near experience. Congrats on passing your Kukyu Testing Cycle; the fun continues!!

Well, who created Karate/Kobudo?? From all that I've been taught, told, and read through all of these many years on this very subject, in which I don't doubt the validity of the sources, I've reached one final conclusion...I wasn't there to witness either, and I really don't care one way or another because I'm happier than a Panda playing in the snow that someone had enough fortitude to create either of them in the first place.

The initials of CI are well known to many students of the MA. For the most, if not all of the time, there's only one individual at any said MA schools that those initials belong to. Oftentimes, this very same individual is also the owner/operator of said MA school; a dual administrative position. CI are the usual initials of most MA schools Chief Instructor. The CI is the Head Honcho...Top Dog...Where the Buck Stops...Large and in Charge...The Big Cheese...The Big Wheel...The Enchilada...The Big Kahuna...The High Muckamuck...The Boss!! The CI runs the entire school; wall to wall...door to door...floor to ceiling without any ambiguity whatsoever. Everyone, student(s) AND non-student(s) answer to the CI no matter the issue...no matter what. If it can be named and it concerns that particular school, then the CI is the final authority...without question(s)!! What's the initials of the instructor, whom's the sole instructor of said MA school?? Perhaps that type of individual might carry a sole initial for being the sole instructor...like..."I", for Instructor or "S" for Sensei or any other appropriate initial. Seems quite presumptuous of that sole Instructor to be addressed as the CI, when she/he are that schools one and only instructor...no one else...nobody...zero...zip...zilch...nada. Albeit, it's just a label...just some initials...just an arbitrary whim...just an ego boost. To be addressed as the CI, shouldn't there be, like, other instructors, for example, for the CI to direct/supervise as needed?!!? After all, as the saying goes..."A leader without followers is simply a man taking a walk." Your thoughts, please!!

The CI will make or break the dojo, in the short, and the long, of it all. This is why I always say, not all black belts can teach. It can be quite a trying journey to get that as perfect match as possible between CI and the student...this is a two way street.

Welcome to KF, DeskWarrior; glad that you're here!! You've great advice thus so far. Hopefully I can add something of value for you. Forget about being the only adult because that's of no importance. Frustrating? Yeah, I get that, however, a solid Chief Instructor (CI) can, and will, fill in that void in such a way, that more often then not, the student forgets that theyre the only adult. Having the CI both as an instructor AND a training partner is a win-win situation. Again, I get that being the only adult in the class can be a moment of concern. Students have to want this!! Anything else is superficial to the students MA betterment. The MA journey is the students, and that student must be accountable for their training. A student is there to gain knowledge and experience, and nothing else. Not ranks, not belts, and they will come in time or whatever else...knowledge and experience. Yeah, along the journey, the student will become frustrated for many reasons, for more times than that student can shake a stick at. The one tangible thing that students will always have an abundance of is... TIME!! In time, that which is quite frustrating at the immediate moment will become inconsequential in the scheme of it all, because you'll encounter a fresh frustrating thing to replace the other frustrating things. Shu Ha Ri!! Please look it up, and then embrace it wholeheartedly because that, right there, is the MA, no matter the label. Hopefully your CI addressed the student ratio beforehand; it's what it is...for the moment. Speak with the CI to find out if there's anything that can be done, as the only adult student, to attract prospective adult students. There's always your black belt hubby, perhaps he'd be interested in cross training, if he's of a different MA style, that way you two can train together. Imho!! I wish you much success across the board!!

Doubt is an evil thing!! Doubt is NOT permanent!! Doubt is allowed by the practitioner!! There's one thing about doubt...you either defeat it or your become a prisoner of it!! Here's another thing about doubt whenever it comes to ones Testing Cycle...allow the Testing Cycle take care of ITSELF!! Worrying about it only exacerbates the problem, which is doubt. You'll never ever receive a 100%. Do you know what you can do to get a 100% in?? EFFORT!!!!! Whether you pass or not doesn't matter because pass or fail just isn't that important; it's just a thing. A thing that as not and will not define you as both a human being and/or a MAist. A thing is just a thing that's only a want, not a need. Did you put forward your best at all times on the floor, no matter the whereabouts of said floor during our training and practice?? Or were your efforts put forward in a lackadaisical fashion?? I sincerely believe that that's not you. Nothing wrong with remaining 5th Kyu, none at all. Why?? Rank is NEVER important, only the acquired knowledge and experience!! Your Sensei believes enough in your abilities so much that he allowed you to attend the upcoming Testing Cycle; don't dishonor him by second guessing his knowledge and experience. So what if you fail the Testing Cycle, so what!?!?! Worse things are far more important especially in ones MA journey. I know that you are doing all that you can do in order to improve your own MA betterment...I know that...I feel that in my bones. Big deal you miss some classes...big deal. You know what?? Life has a rude habit of getting in the way of ones MA journey, in which, life doesn't apologize never ever. Pass or fail...either way it's a challenge, and every challenge is a chance for an opportunity, and every opportunity is a chance to learn; don't ever allow it to pass you by. Get with other students OUTSIDE of the dojo, and train with exuberant diligence, not for the upcoming Testing Cycle, but because it's the right thing, and your MA betterment deserves it. Solo training or not is STILL TRAINING. Honest and sincere training is one being honest with yourself to the Nth degree. If one can't be honest with themselves, then stay off the floor; the floor always deserves that respect. You'll be fine!! Train hard and train well!!

Have you considered Cocobolo Hardwood?? It can withstand quite a lot, and it's wood color, orange or red tones, are attractive to the eye. I've had all of my wood weapons made with Cocobolo Hardwood a very long time ago, and I still use them. Cocobolo is great wood also. I've a few sets of cocobolo nunchaku Just a word of caution if you use Cocobolo or any exotics to make your weapons... check the MSD sheets. Woods like Cocobolo have a natural insecticide in it's oils and this can cause mild to severe reactions. Make sure you're wearing a good respirator and clothing before turning, cutting or sanding. I have used this wood quite a bit and have a very adverse reaction to it. I had to install an exhaust and ventilation and wear the proper protective equipment or I get a rash at the least and boils at the worst. Nasty stuff if you're allergic. This is not the only exotic wood that contains bad stuff. just make sure to read up on it before working with it. You'll be thankful you did. Solid post!!

Congrats wagnerk on earning your 3rd Dan!! Feels great, huh!?!

Congratulations, Alex, for reaching this near unparalleled KF Milestone!! What Patrick has posted in his OP is the exclamation point in what you've contributed and achieved here at KF unselfishly these many, many years. The respect I have for you, Alex, is immeasurable beyond words. Your unwavering devotion towards your family, friends, students, community, KF, the MA, as well as your law enforcement career, are incontestable. The last KF LiveStream was, imho, one of your most definable moments. The manner of ease in which you handled each and every aspect throughout that event was seamless; with your engaging personality, no matter the topic. You've an penetrating intellect that's most inviting, which allows one to learn and relax in a welcoming atmosphere. Your professionalism is without any ambiguity whatsoever; in that, you've never expressed an outwardly judgment towards anyone here at KF. You've mentored more here at KF than you might be ever willing to accept. However, as one here that can emphatically proclaim most sincerely just how much your mentoring means to me; I greatly appreciate your mentoring me all these many years. For all that you mean to KF and its members, for all of your vastly contributions, through your being that proponent of contagious exuberance, and being that positive example... THANK YOU, ALEX!! Here's to another 10 years, God willing!!

I still believe that your on the right path across the board, with one exception. Only thing that scares me is that your dojo doesn't train Kumite whatsoever. Imho, that sets up a negative precedence that Kumite isn't important in ones training. To me that's akin to not ever learning about blind spots when learning how to drive a vehicle...it's an accident waiting to happen.

Nope!! Not my cup of tea because imho, that would set a parameter that would seriously limit me across the board; I want to keep my options open and fresh/effective.

Listed is some things that I've done to attract students... 1) Went to libraries and book stores. I'd find the MA sections, and then I'd put my business card inside each and every book/magazine. 2) I always wore either a T-Shirt or a baseball style cap advertising my school. I'd have catchy phrases like..."Want to learn Martial Arts? I can teach you!!" blazing on the front or the back of the T-Shirt..on the cap..."I teach the Martial Arts!!" Crude?!? Maybe!! What's more crude?? An empty class or near empty class!! What's a teacher without students?? A guy/gal taking a walk alone!! I had no shame in my marketing came because what's more shameful is an empty bank account. 3) I had a refer-a-friend program. If they referred someone, they'd get one month free or $20 Finder Fee or $20 in MA supplies. 4) Bring A Friend Day. This worked out pretty good in the long run. 5) Hold a MA Tournament once a quarter or once every 6 months or annually. If not, I went to tournaments as a vendor selling my dojo!! 6) I put a large transparent sticker on my rear window of my car!! Attractive and easy to see by anyone, and safe for me to see out the rear window while I'm driving. And I NEVER took that thing off...I'd change it out once every 3 months. Anything and everything I did I recorded it on some spreadsheet or the like for tracking purposes...a kind of P&L statement. The things that I tried that were duds, I killed them. However, I tracked for 1 solid year for comping-up data. However, what didn't work in Q1, I'd try it in Q2 and so on and so forth...tweaking here and there adjusting here and there trimming and adding here and there. If you first don't succeed, try, try again!! There's a few things I'd do, and still do, to attract students, and they work for all ages.

I wholeheartedly agree!! Remember the test will take care of itself, therefore, there's nothing to fret over. NO ONE scores 100 on any Testing Cycle!!

And the crowd goes wild!! Practice makes perfect!! I look forward to the update, Brian as the season progresses; good lick to Kendall and Kenneth!!

Have you considered Cocobolo Hardwood?? It can withstand quite a lot, and it's wood color, orange or red tones, are attractive to the eye. I've had all of my wood weapons made with Cocobolo Hardwood a very long time ago, and I still use them.

Solid post!! Prospective adult students might be a parent(s) who's kid(s) have a monster of a schedule in and/or out of school. The more kids a parent(s) have, the more demanding their time constraints across the board are...and Friday night is no exception, with many sporting games are held on Friday night, wherever they might be. Friday nights, as JR has already alluded to, are the start of the weekend, and we all know that Friday night is the time to get together with family and/or friends somewhere, anywhere. Having said that, there are methods to that madness, and there's good news. The good news is that not everyone is involved in going out Friday nights...not everyone!! At the start, I would hold Friday night open-workouts, but the type where I was there to train WITH them, and not just teach them. Having that visual presence motivated them because they knew that I wasn't going to sit in my office ignoring them and letting them train on their own. Oh I still hold open-workouts, but not just one day/night. Just have to make the dojang appealing of Friday nights. Creative juices have to flow if you want to meet expectations financially. I've adult students that come on Friday classes, and afterwards, they go to a dinner and a movie. The dojang has to be appealing. You have to find the hook, and reel them in, hook line and sinker!! I know that I've got their attention on a Friday night once every 3 months because that's when I hold my Quarterly Testing Cycles, and depending on rank, if they miss a Testing Cycle, they'll have to wait up to a full year. Yes, that doesn't make up for the other Friday nights. I've a full house every Friday, but I had to work at that day after day and night after night. Once you discover what hook(s) work in your community, the rest in quality time. I've held Friday night guest seminars, I've held parties Friday nights but we still train before or after the party, or I've held Weapons classes on Friday nights. However, those activities have shifted to Saturday night because once I found the hooks and reeled them in on Friday Nights, I didn't need to entice them anymore. A willing student makes life so much easier!! Drive around one Friday night, just drive by, to see your competitors schools, and see what their Friday night student turn out is. When you find the school that's the busiest, park outside and just watch to see what they're doing. Earlier I suggested that you could speak with the other CI's, even if they're your competitor, to just ask them how they're generating adults, and adults on a Friday night, or anyone on a Friday night. No matter what, you'll still have to have the necessary amount of students on the floor to still make Friday nights financially viable. If a class has a low turn out for 2 weeks in a row, that means that that class will NOT be available after the 4th week. It's like college, if there are less than the state required amount of enrolled students for said class, that class is cancelled immediately!!

I can't stress it enough, so I believe it bears repeating it... Adults are the most finicky students about the MA than children can ever be!! So attracting adults to your dojang can be tricky but doable by trail and error. Even once a sound selling approach is initiated, different approaches have to be entertained. Shelf one idea for the time being, then at the right appropriate time, bring back an old approach from time to time. That too is reinventing yourself as well as your dojang. Find at least 5 top selling approaches, then rotate them quarterly. Have no less than 12 Discount Sales, once per month, for tuition's. Sales are initiatives, and prospective students need initiatives to attract them. Adults always are always looking for bargains to meet their monthly budgets. I always remember that adults must know the difference between a need and a want. I need to pay rent, utilities, food, medical, transportation, and things like those. What I don't need is MA lessons because they are a want, I don't need it, I just want it because I THINK I need it when I actually don't. Ok, that was my opening statement. Now, I'll address your reply to my first post in this thread. Short answer is yes. I want to turn a profit at the end of the day and the dream would be to have this as my full time income.. However I certainly do not want to sell out. That was great to read that your dojang IS a business!! That, I believe separates the difference between those MA schools that are successful compared to those MA schools that aren't. You'll never ever sell out if you're always doing the right thing across the board; you're integrity is valid, and without any ambiguity whatsoever. Once your integrity is gone, so is the MA school in a blink of an eye. Keep your integrity and you'll keep your dojang, especially with your community and adult students, prospective or not. I think that's the million dollar question. I teach traditional Taekwon-Do and I know other instructors within my org teach exactly the same curriculem to adults. My former instructor is also 5 miles away in a neighboring town and he has adults attend his classes. Do adults want to be taught or be lectured?? No, they want to be challenged without listening to a lecture; lectures bore the tar out of adults. An explanation goes farther than a lecture; briefly explain, then allow them to train. Imho, having your former instructor, one's who well established already, only 5 miles away isn't the most ideal situation. 5 miles away from you the same TKD is being taught by someone's much more knowledge and experience, and let's be honest, even though I don't believe in it, but Rank attracts prospective adult students; they don't understand, for the most part, the differences from knowledge/experience and Rank. My first dojo was 20 miles away from our Hombu. Within the San Fernando Valley in southern California, one can travel from one side to another side (West to East, South to North) in about 45 miles or about 1 hour. 5 miles is way to close to have that type of competition, unless your a far better CI AND marketer of your services, and prospective adult students have heard enough negative things about your former instructor, IF there are any negative issues. If you're stuck where you are, then you'll have no other solutions other than being far better across the board, especially in business savvy!! Yes. With the teenagers I have currently the work rate is high but with my family class I do make adjustments and try to offer 2 levels to each exercise we do. And of course they are mentally challenging. That's great to hear!! Keep changing drills up so that they're never ever bored to death. Never have dead air; always be doing something effective in improving your students MA betterment. 1 hour classes each. Would be about the same as any class you might attend at a gym. That's about right. Have you considered adding an extra 15 minutes to 30 minutes to that existing 1 hour?? At least to the adult time frame!! That would give them that much more time on the floor, and floor time is priceless. Yes and to be honest I prefer it. I knew already that you can teach, no matter the age, but I just wanted to read that from you in a no-nonsense way. You preferring adult students is cool, even though you teach all ages because the bottom line must be reached every month. I am both but my kids classes are separate from my adults classes (except for my family class). All of the classes are structured differently and have a different feel. The kids classes are higher pace with more focus on general conditioning and movement. My adults classes are traditional TKD as I was taught but also with more functional strength involved. Now, that's a solid approach that'll reach the community, in which it should attract prospective students of all ages. SELL YOURSELF!! You're the biggest drawing potential for your dojang...YOU!! Yes Nothing else needs to be said...except...now that you're meeting expectations, now EXCEED their expectations. What do you mean about yard signs? Out of the front of my property? At the moment I rent two locations, the Monday night cricket club is down a private driveway in a quiet residential area, and the dance school is on an industrial estate. Functionally I know that both locations are fine as I have a kids class at each which are near capacity and both the dance school and cricket club have people coming and going all the time. A yard/lawn sign is a sign that's found at any yard anywhere. Any yard!! However, public easements are the easiest parcel of land that you can place your yard sign at. Anywhere else might require permission from its owner; I stay away from private easements/yard/property. A yard/lawn sign has to meet local ordinances at all times. Check out this link... https://en.wikipedia.org/wiki/Lawn_sign I use them all of the time, and they work!! If my sign is a sale, I make sure I take them down when the sale is over because it's the right thing to do, and it's Business 101. If the sign is not for a sale, I leave it up. I drive around weekly to check on my yard/lawn signs. Are they still where I left them?? Are they tattered/torn?? Are they standing still?? Are they being blocked by other signage?? Etc!! Make sure the sign is simple and readable as well as inviting, with the means of contacting you!! I life buy the maxim that says...7 times down, 8 times up. If someone takes my sign down, I put up 5 more in its place. Are yard/lawn sign allowed in UK?? I've used signage on city buses and benches!! Anywhere I can advertise, I do it at least once, and if profitable, then I do it constantly. I have a very successful boxing gym and a successful MMA gym in the same town. Less successful schools are a Kung Fu school, a traditional karate style, and also a very small school of the same Taekwondo style. The Taekwondo school I'm not bothered about as I have eclipsed them completely. Blanket your town, especially around those MA schools that aren't that successful, by passing out flyers and the like. Be that visual, and not hiding inside the dojang. You have to bring the business to you if the business won't come to you. After all, the cream does rise to the top, and you're the cream. No I haven't. How would you approach this? In my mind they are my competitors and we are all fighting for the same prospective students. The dance school has advertised for me as has the cricket club and I have students from both... but only children at this point. There's a saying... Keep your friends close, but keep your enemies even closer!! Your competition is your enemy. Contact them face to face to introduce yourself. Ask them if there's anything that you can do to help them; volunteer yourself to help them by maybe some yard work or cleaning their parking lot...something. This can lead to you to sharing guest teaching at each others schools. This is rare, but it's about approach, but it can let their students know what you offer, and oftentimes, they'll see that you've tangible things to offer that their style doesn't teach...and through that they can decide who's the better CI. Nothing ventured, nothing gained. There's risk in business at all time, and all risks are calculated, in which you benefit one way or another; not all profits are monetary!! I've done demos right across the street from my competitors more than once, and as often as I could. They hated me more, but there's no love in war, and business is war. I'm a member of all the relevant national bodies but I'm not aware of anything in my target location (town of about 90 000). I try to join any local governing bodies, usually in an administrative role of some type. This isn't about the schools, but about the Student Body within the local community; in which, you scratch their back, they'll scratch yours. That's how I started in Bakersfield, California, with a population of over 300,000. I helped in any and every way conceivable to improve the betterment of the local MA community. I'd Arbitrate most of the time. I competed in local tournaments often, winning one Grand Championship after another. I figured this for the most part. But I thought the flip side might be that female students would feel more comfortable with me. Very true!! But, again, sell YOU the CI, and not you the female CI. That still might not be enough, but if not, those narrow minded male adults will be missing out on quality MA taught by a extremely qualified CI. In the town? Population 90 000 or there abouts. Mostly mid-level education, mix of skilled and unskilled workers. 50% commute elsewhere for work. What else would be useful to know? Ages!! How many are females and how many are males!! How many families?? Those income medians!! How many college/universities students/ages?? Do those colleges/universities have a physical educations program?? Almost anything that can paint you a understandable picture of the area your dojang is in. That is something I'm trying to do, but more in that I'm trying to celebrate my students' successes and show that I taught them how to do it. You're doing what you're suppose to do to improve your students MA betterment. Your students' successes are your successes, in which it'll translate well into profits. IF YOU are a ranked competitor, that will attract students both male and female because they want to learn from a Champion, even if a competitor earns the top 3 spots consistently. You've been a coach for a MA competitive team, so, sell that!! That's the honey that attracts the bears!! I definitely agree. What ways do you suggest? My school isn't where I live and I confess to not knowing too much about the local area. I've been approached already to get my students to help out with the charity santa sled at Christmas (goes around the housing estates asking for donations for charity). I love what you do with the Santa Sled!! Your business IS IN THAT COMMUNITY!! You best better know about that community. What are the needs of THAT community, and find out how you can help them. Hold can drives or food drives or whatever other drive that can help THAT community. Not just to help your business, but more importantly, THAT community. Every community has needs, find out what they are, and then help them without expecting anything from it because its the right thing to do. Your dojang will start reaping its rewards in time!! Get in THAT communities Christmas Parade; wear your doboks and have a banner or two by having all of your students in that parade with you in their doboks. Do it year after year, no matter the season. Got to invent myself first. You've ALREADY invented yourself already to a certain point!! Had you not, you'd not have opened your dojang in the first place!! Sure, you have to fine-tune yourself from time to time. Those most successful are always reinventing themselves one way or another. I'd like to think I have this down as I work in sales for a living. Then SELL yourself to your community, then to your prospective and current students all of the time. They get 2 trial lessons and I follow up consistently. To be fair I have signed up 90% of adults coming through the door. My issue is in getting them through the door in the first place. To get them to and through your door will take long hard work from you across the board by selling yourself as the right choice throughout THAT community. Doing the right thing always trumps the wrong thing always!! What do you think you're not doing to bring them to and through the door?? That is what I'm trying to determine You're way to close to your former instructor, and I'd address that immediately. The proximity of your former instructor to your dojang might be bleeding your profit potentiality dry. What does your former CI have that you don't?? My kids classes are maxed out so I'm turning a profit already. I don't need adults but I would like to fill my class up. I'm trying to decide whether to drop the family class as it's costing me more than it makes me. I'd not close the family class because that'll impact your bottom line in the long run. It might send the wrong signal to your Student Body, in such a way that they'll start thinking you're about to close all together. Kill that class!! Have just the one or two kids class and the one adult class. If the numbers aren't there for the adult class, spend more time in THAT community to attract more adults. I'm trying very hard to create a brand. You can see what stage I'm at on my website: https://www.nuneatontkd.com/ Facebook: https://www.facebook.com/NuneatonTKD or Instagram: https://www.instagram.com/NuneatonTKD/ I've been working hard on the website and I now come up as the first result when you Google "Nuneaton (the town) Taekwondo" and all the various ways to spell this. I also currently come up as number 4 for "Nuneaton Martial Arts" and rank top 15 for "Nuneaton self defense / defence". I'm listed on all the various directories including number one listing on the Yellow Pages online. Your Brand Management is SOLID!! As above As I've said, I don't think my issue is in getting people to stay once they try my class. It's in getting them to my class in the first place. I've now introduced a waiting list for my Monday kids class as we're at capacity and my Friday class will soon be the same. I can market to kids (or their parents) but I'm struggling to hit on the winning formula for adults. Is the front door facing the street?? Is the traffic moderate or worse?? Is there signage that CAN'T be missed by anyone, particular the motoring public?? Signage helps make the dojang. I know you rent the space, and that limits what you can and/or can't do compared to what one can do with a commercial space all to yourself. But ask those you rent the space from if you can put and leave a A-Framed sign outside so that the public can see you're there. Ask them if they'll let you put some flyers up inside where they/it can be seen by others who visit that building. Ask them if they'll help you get your service out in the community. Your best marketing tool is WORD OF MOUTH!! Make sure it's a positive one always!! That begins and ends with YOU!! I promise that my next post will be much shorter!! I hope what I've shared is of some help to you. I could help you much more if I was in the UK with you, to see exactly what you're faced with.

Solid post, Noah!!

How do I stuff my 38 years of my owning and operating of my very successful dojos, and of my extensive involvement with the SKKA into this post?? This might be a lengthy post. Here goes...kind of a FAQ post... First, you've already received some solid advice thus far. Hopefully I can add something of value. Adults are the most finicky students about the MA than children can ever be. Can you be honest...really honest with yourself!?!?!? I sincerely believe you can!! Is your dojang a business or not?? There's no middle ground!! Is what your dojang offers, is it what adults want?? Are the classes challenging?? Are the classes long enough or too long?? Can you teach adults?? Are you a kids instructor or an adult instructor or both?? If both, then be both equally, otherwise, one will suffer. Are you teaching exactly what you promised?? Are you utilizing Yard Signs?? Are you utilizing any signs, of any type, meeting local ordinances?? Are your signs, of any type, positive/negative attention getters?? What type of MA schools are around your location and how many?? Visit those schools, if possible. Find out that which they don't have that you DO HAVE, and teach THAT. Have you reached out to other MA schools, no matter their MA style, to see if you can collaborate an beneficial network that'll increase each others businesses?? Is their a local MA network and/or Governing Body that you can join Adult males want adult male instructors for the most part!! Sad, but you'll have to change their narrowed minds in a very positive way. So that male students forget that you're a female instructor, and only see you as the CI PERIOD!! What's the demographics around your dojang?? Lean A LOT to your strengths because your strengths attract prospective students, especially adults. You compete quite a lot, in which I'm sure you're nationally and/or internationally ranked, and you've earned a ton of trophy's and medals and the like, and/or you've won a Championship or two or more!?!? IF SO...MARKET that!! You have to bring live and energy to you first, before you can bring any prospective student inside of the dojang. Get involved with your community much more!! Network your dojang as much as you can in your community, but aim towards the adult demographics. Reinvent yourself/your dojang often without ceasing and always!! Opening any type of MA school will take a keen marketing savvy, however, the CI better be able to teach with quality or all of the marketing in the world won't attract prospective adult students to your door!! How good is your phone interview?? How good is your opening/closing sales pitch?? Do you have a opening/closing sales pitch?? You have to sell yourself!! Prospective students are sizing you up and make their decision mere minutes once they meet you. How strong is your trial lesson(s)?? Do they give the student the unquenchable desire to want to learn from YOU?? Does your trail lesson wet the prospective students palette?? What's the dojang atmosphere like for adults?? Or is the atmosphere more kids oriented?? Will adults turn right around because your dojang projects a preference of teaching kids only?? Perception is reality to THAT person!! You and your dojang have ONE CHANCE to make that ever lasting impression, so you better make it a really strong great one. Are you enthused?? Is your passion noticeable?? Do you bore the tar out of adult students?? Location, location, location!! Is where your dojang conducive in attracting prospective adult students?? Is the size of your dojang measurable per its square footage per needed adult student?? How many students are needed to make profit?? Of those, how many adult students are needed for profit?? What are you doing for YOUR Brand?? Are you doing anything for YOUR Brand?? Can prospective adult students find your dojang easily?? I'll stop for now...sorry for so much, and these are the scratch of the itch of things to ask oneself. There's quite a lot to consider, for sure. There's no set formula for any MA school, however, there are set parameter in making ones business profitable.

Teaching how to fish!! Punching someone in the face is only temporary, and isn't a long term solution whatsoever. We MAists aren't suppose to be barbarians that fly off the handle at every given moment; thoughtless through unbalanced emotions. "We need emotional content; not anger!!" ~ Bruce Lee But what is "Emotional content"?? Maturity in not only techniques, but in actions as well. Not just doing a movement for the sake of it, but to express yourself through maturity. "To me, ultimately, martial arts means honestly expressing yourself. Now, it is very difficult to do. It has always been very easy for me to put on a show and be cocky, and be flooded with a cocky feeling and feel pretty cool and all that. I can make all kinds of phony things. Blinded by it. Or I can show some really fancy movement. But to experience oneself honestly, not lying to oneself, and to express myself honestly, now that, my friend, is very hard to do." ~ Bruce Lee As human beings...as MAists, we're accountable for not only our own actions, whether they be positive or negative, but ALSO accountable for the actions of others!! Many would say that that's not true, that we're ONLY accountable for our actions alone. However, what if our actions were the catalyst of the other persons reaction(s) across the board. Are we so blind and selfish that we MAists solve encounters with our learnt physicality for whatever that reason(s) might or might not be. As a MAist, there's no shame in just walking away...that too, is an action as well, and often time the most preferred. I'd rather teach how to fish, and not just give a fish because teaching how to fish, that, to me, is the desired long term goal. Imho!!

Happy Birthday to you, Happy Birthday to you...SING IT WITH ME EVERYONE...Happy Birthday dear Patrick, Happy Birthday to you...and many more!! Have a good, safe, and fun birthday, Patrick!!

Open time is still dojo time; gi required. Seems like an unfair strictness policy but the floor is the floor irregardless, in which respect of it is quite necessary class or not. Ether way, training is happening, and when on the floor training, gi required unless the CI says otherwise, which isn't often. Yeah, we seem to be the prissy stuffy bunch, don't we!?

Happy 17 and a half birthday, KF!! I share your sentiments exactly across the board, Alex. A concisely summarized post through and through, as always. Thank you for your thoughtful OP, Alex.