I am not instructor my self yet this problem is almost a business problem as much as a martial arts problem. 1. If you have any funds advertise. (find your focus group and put it in tv, internet, radio, or newspaper.) 2. Offers: Introductory offers normally pull people in. 3. Discounts: offer discounts to school kids or homeschool kids. Now I know a few of these sound mcdojo things yet there is a business side of everything. There is more things to do yet I can think of them at this time and it looks like they are covered by others. I wish you luck in.