UFC LHW champ and P4P best in the world was stripped of his title, suspended by the UFC indefinitely, and Reebok has cut their endorsement contract with him as a result of his hit and run issue.

Back story- Jones had a previous DUI episode when he wrecked his Bentley into a tree. He tested positive for Cocaine before a recent fight. And the other night, he ran a stop sign and crashed into a pregnant lady's vehicle breaking her arm. He was arrested for a felony (and is out on bail). As a result, the above actions were taken.

Do you think the punishment fit the crime? Too harsh? Not harsh enough?

Your thoughts.

Do you think the punishment fit the crime? Too harsh? Not harsh enough?

I think the punishment is warranted. Brand management also means brand protection; all at the same time. Consumers can be, and are often, judgmental, and this effects the bottom line. If UFC was to ignore the situation, they then would've sent out a negative message that those type of actions are approved by the Brand(s); and consumers don't like that, and that isn't conducive with a profitable P&L Statement.