jaypo Posted April 29, 2015 Share Posted April 29, 2015 UFC LHW champ and P4P best in the world was stripped of his title, suspended by the UFC indefinitely, and Reebok has cut their endorsement contract with him as a result of his hit and run issue. Back story- Jones had a previous DUI episode when he wrecked his Bentley into a tree. He tested positive for Cocaine before a recent fight. And the other night, he ran a stop sign and crashed into a pregnant lady's vehicle breaking her arm. He was arrested for a felony (and is out on bail). As a result, the above actions were taken.Do you think the punishment fit the crime? Too harsh? Not harsh enough?Your thoughts. Seek Perfection of CharacterBe FaithfulEndeavorRespect othersRefrain from violent behavior. Link to comment Share on other sites More sharing options...
sensei8 Posted April 30, 2015 Share Posted April 30, 2015 Do you think the punishment fit the crime? Too harsh? Not harsh enough? I think the punishment is warranted. Brand management also means brand protection; all at the same time. Consumers can be, and are often, judgmental, and this effects the bottom line. If UFC was to ignore the situation, they then would've sent out a negative message that those type of actions are approved by the Brand(s); and consumers don't like that, and that isn't conducive with a profitable P&L Statement. **Proof is on the floor!!! Link to comment Share on other sites More sharing options...
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