Johnny Bones Jones

[jaypo]

UFC LHW champ and P4P best in the world was stripped of his title, suspended by the UFC indefinitely, and Reebok has cut their endorsement contract with him as a result of his hit and run issue.

Back story- Jones had a previous DUI episode when he wrecked his Bentley into a tree. He tested positive for Cocaine before a recent fight. And the other night, he ran a stop sign and crashed into a pregnant lady's vehicle breaking her arm. He was arrested for a felony (and is out on bail). As a result, the above actions were taken.

Do you think the punishment fit the crime? Too harsh? Not harsh enough?

Your thoughts.

[sensei8]

Do you think the punishment fit the crime? Too harsh? Not harsh enough?

I think the punishment is warranted. Brand management also means brand protection; all at the same time. Consumers can be, and are often, judgmental, and this effects the bottom line. If UFC was to ignore the situation, they then would've sent out a negative message that those type of actions are approved by the Brand(s); and consumers don't like that, and that isn't conducive with a profitable P&L Statement.