Advertising a new class!

[ps1]

Honestly, getting people in the door is the easy part. Especially with social media.

The tough part is going to be the business side of things. Who's handling all of that? Do you have an attorney, accountant, insurance? Who will look over the lease you're signing with the sports center? Be sure to keep a good record of any personal money you spend on teh school...it's all tax deductible. If you're not already itemizing your taxes...next year might be the time to do it. You're going to be amazed at how much time you spend working on the school while you're NOT teaching. I'm not sure why you think not doing it for profit is a good idea...but that's up to you. You're giving your time and providing a service, you should be compensated in some fashion. Or, you might be able to do it the easy way where you essentially become an employee of the sport center and they handle all the billing....might work best for your needs.

Facebook is a wonderful tool to spread the word...given you're friends with people in that area. In all honesty, word of mouth is the most powerful for a martial arts school. Have business cards made up. Spend time in the area. Once a handful of the students there know you're in town, the others will come to check you out.

Once they get in the door...the responsibility is all yours to keep them there. Be confident in your curriculum. Don't try to be something you're not just to conform to what you feel others want. Be youself. If they come in wanting TKD, and you don't teach TKD, you can demonstrate what you do teach. If they don't like that, tell them where the TKD school is. You won't please everyone all the time. Don't expect yourself to.

[DoctorQui]

Honestly, getting people in the door is the easy part. Especially with social media.

The tough part is going to be the business side of things. Who's handling all of that? Do you have an attorney, accountant, insurance? Who will look over the lease you're signing with the sports center? Be sure to keep a good record of any personal money you spend on teh school...it's all tax deductible. If you're not already itemizing your taxes...next year might be the time to do it. You're going to be amazed at how much time you spend working on the school while you're NOT teaching. I'm not sure why you think not doing it for profit is a good idea...but that's up to you. You're giving your time and providing a service, you should be compensated in some fashion. Or, you might be able to do it the easy way where you essentially become an employee of the sport center and they handle all the billing....might work best for your needs.

Facebook is a wonderful tool to spread the word...given you're friends with people in that area. In all honesty, word of mouth is the most powerful for a martial arts school. Have business cards made up. Spend time in the area. Once a handful of the students there know you're in town, the others will come to check you out.

Once they get in the door...the responsibility is all yours to keep them there. Be confident in your curriculum. Don't try to be something you're not just to conform to what you feel others want. Be youself. If they come in wanting TKD, and you don't teach TKD, you can demonstrate what you do teach. If they don't like that, tell them where the TKD school is. You won't please everyone all the time. Don't expect yourself to.

The actual Club has been established since 1980, this is a new 'class' rather than new club but each of the class is set up to attract new/local students. So all the legal stuff is taken care of particularly re CRB checks, child protection policies, liability insurance, first aid etc is already in place. In terms of a lease, there isn't one, it's simply a booking at a community sports centre (quarter of a hall which is about the size of 8 badminton courts)

The other classes have been operating for so many years that the current membership has well established over time! The new class will try and hit the ground running, so to speak!