Marketing for a 4-5 year olds program

[Dobbersky]

Forget flyers as a primary way. Do some demos in the local schools, and hand out flyers after the demos. Offer a 6 week course intro to TKD with a end of course cert and a chance to join the kindergarten program

[bushido_man96]

Perhaps you could talk to the pre-school coordinator about getting a chance to come to the school and talking to the class or having a meeting with the parents about what you have on offer.

[ninjanurse]

My 3-7 year old classes are designed to prepare kids to enter our regular marital arts program period. While they do learn some techniques most of the curriculum is based on martial arts movement, focus and attention, and just plain fun. We have a belt system but they do not earn rank in the system until they graduate to the regular program at age 8, at which time they can begin earning rank towards their Black Belt.

My marketing plan consists of appealing to parents desires to have their kids learn discipline, focus, and safety skills....and I believe that taking what we learn in the dojo out of the dojo is the best marketing you can do-far better and cheaper than ads and commercials or gimmicks. Get the dojo involved in the community and be present at local events-no matter how small. Expose parents to the benefits of your children's programs by letting them see the kids in action! I use news ads to "announce" what we are doing and invite the community to join us, and internet (Face Book, Twitter, etc.) to be present everyday in my circle of influence...and my students circle's of influence.