moriniuk Posted November 4, 2011 Share Posted November 4, 2011 I'd just like to get a few views on the following.I've been running a martial arts gym for a few years in one particular area. I'm about to open another teaching the same style in another area about 7 miles away from the first one.My question is, should I keep the same gym name or should I use a completely different one?Regarding branding etc., I'm not exactly on a par with McDonald's or Coca Cola so it's no big deal for me to have the same name.Also, I've got a great idea for a name that I'm itching to use.Thanks in advance. https://www.bkkmuaythai.piczo.com Link to comment Share on other sites More sharing options...
Wastelander Posted November 4, 2011 Share Posted November 4, 2011 The same name in multiple places builds name recognition in the area, which could be beneficial. Kishimoto-Di | 2014-Present | Sensei: Ulf KarlssonShorin-Ryu/Shinkoten Karate | 2010-Present: Yondan, Renshi | Sensei: Richard Poage (RIP), Jeff Allred (RIP)Shuri-Ryu | 2006-2010: Sankyu | Sensei: Joey Johnston, Joe Walker (RIP)Judo | 2007-2010: Gokyu | Sensei: Joe Walker (RIP), Ramon Rivera (RIP), Adrian RiveraIllinois Practical Karate | International Neoclassical Karate Kobudo Society Link to comment Share on other sites More sharing options...
Dobie1979 Posted November 4, 2011 Share Posted November 4, 2011 I agree with Wastlander. You may not be looking to franchise (yet) , it will look good to see the same name of a school across town. I'd tend to think that this guys has his stuff together. But that is just my opinion. As for the cool name, change the old name. Link to comment Share on other sites More sharing options...
Dobbersky Posted November 4, 2011 Share Posted November 4, 2011 Definately the same name, pm me you gym location I'll pop in to say hi "Challenge is a Dragon with a Gift in its mouth....Tame the Dragon and the Gift is Yours....." Noela Evans (author) Link to comment Share on other sites More sharing options...
ps1 Posted November 5, 2011 Share Posted November 5, 2011 Same name for sure. The only thing you may want to add is north, south, east, or west in order to differentiate the schools. "It is impossible to make anything foolproof because fools are so ingenius." Link to comment Share on other sites More sharing options...
DWx Posted November 7, 2011 Share Posted November 7, 2011 Yeah same name but maybe with a bit added on to differentiate from the original school. If you've already built up a good rep with your current school people will be familiar with the name and it'll suggest that the new school is good quality too etc. etc. "Everything has its beauty, but not everyone sees it." ~ Confucius Link to comment Share on other sites More sharing options...
sensei8 Posted November 7, 2011 Share Posted November 7, 2011 I concur with many ideas found here...keep your original school name but add a variety to it to differ one from another. Business 101 states that the build up of any positive "good will" will drive the bottom line.Good luck! **Proof is on the floor!!! Link to comment Share on other sites More sharing options...
bushido_man96 Posted November 8, 2011 Share Posted November 8, 2011 I agree with the others as well. Building your name recognition will be a good thing. https://www.haysgym.comhttp://www.sunyis.com/https://www.aikidoofnorthwestkansas.com Link to comment Share on other sites More sharing options...
moriniuk Posted November 8, 2011 Author Share Posted November 8, 2011 Thanks for the replies.The general concensus of opinion to retain the original name is what, deep down, I always thought was the best way to go.I am going to shoe horn in the additional name though. https://www.bkkmuaythai.piczo.com Link to comment Share on other sites More sharing options...
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