What's Missing In YOUR Ads?

[sensei8]

For me, In this case, knowing the specific name of a style means EVERYTHING!

On one side of the coin, consumers don't want to know the name of the style, I agree with that, but on the other side of the coin, there are those consumer who do want to know the name of the style. In that, those consumers who do want to know the name of the style will research the style on their own.

Consumers are shrewd, and in that, they aren't stupid about what it is that they want, and how they go about getting it. You'll go in that computer store and you'll select a computer the way that's familiar and comfortable to you, and that's fine. Yet, there are other computer consumers that do want to know everything geeky about that computer, including the processor and all of the bells and whistles and stuff.

The name of the style CAN be enough to tell enough of the story as to what that school of the martial arts will provide them, and yes, I believe that the name of the style needs to be in a prominent position in the body of the ad, for example, at the very top of the bullet points or large and in charge centered at the very top of the ad. Surely, burying it somewhere in the ad isn't going to be beneficial for the school.

There are two sides of each coin, and in that, there are two types of consumers in the search of a martial arts school. One who cares about the name of the style and the other who doesn't care about the name of the style. I'm fine with that.

If they want to know what Shindokan Karate-do can and will provide them, well, all they have to do is ask, and I'll be glad to explain it to them in layman's term. Besides, imho, the ultimate goal of any ad is to get the consumer to call and/or to visit the school. The ad serves the role of the teaser, or the hook. If I clutter the ad, most consumer won't read the whole thing, therefore, keep the ad short and sweet, but with just enough goodies to get them interested in your school of the martial arts.