Do you guys know who Steve Oliver is?

[kenpo4life]

and is his stuff at extraordinary marketing.com legit? has anyone used it with success?

[granmasterchen]

he had two matches that he lost each time to submission against joe riley and chris brennan

http://www.sherdog.com/fightfinder/fightfinder.asp?fighterID=3749

[kenpo4life]

Wow, I meant the marketing guy LOL

[StephenOliver]

I know - actually I'm him.

What questions do you have about developing your

school?

[White_Tiger]

If you are the real Stephen Oliver it is a pleasure to have you on our forums. Mr. Oliver, your marketing information seems very high priced. It seems only people with huge schools can afford it. If you had to suggest one of your products for a small school...which would it be??

[StephenOliver]

I'm not sure what you mean by "high priced" and "huge schools" my rule of thumb for schools that I work with in my coaching program is that they should average a minimum of $200 per month per active student - my schools are targeting $300 per month per active student. Therefore a school in 2,000 to 2,500 square feet with 150 active students would be grossing $30,000 to $45,000 per month.

The target should be 20 or more new students per month (that typically would lead to 200-250 active students or more (often many more)

As far as a recommendation. It depends upon the desired outcome. Schools @ less than $10,000 a month typically need to fix their pricing, fix their curriculum, learn some half way effective processes for enrolling new students, then need to "beat the bushes" for new students.

Their first step would probably be my Extraordinary Marketing program:

http://www.ExtraordinaryMarketing.com

A school owner who is already at $12,000+ gross per month and looking to make a significant income full-time from running a school should be in my coaching program: http://www.MartialArts-Mastermind.com. It's inexpensive relative to the results - schools paying $249 per week ($997 a month) typically add between $10,000 and $30,000 to their school's revenue - most of it net profit.

As part-time school or, a school owner not really serious about turning a club into a business really shouldn't bother.

They would benefit from my Extraordinary Marketing Program if and only if, they were willing to really focus on implementation and get their "mythology" about what they teach out of the way of operating a professional school and a productive business.

Finally, high performance individuals looking to cut the learning curve and have the marketing, sales, teaching systems provided for them - plug into a proven system, and have a recognized martial arts system and martial artists to provide ranking & curriculum structure should consider becoming a Mile High Karate school (https://www.MileHighFranchise.com) We are establishing regional training centers (are up and running in Denver, Victoria, BC - Canada, Maryland, Orlando, Salt Lake City, and in process of getting set up in New York City.

[White_Tiger]

Well, with your reply I defintely believe it is really you!

Thanks for the information.

[bat in a birdless village]

Therefore a school in 2,000 to 2,500 square feet with 150 active students would be grossing $30,000 to $45,000 per month.

So assuming one is grossing $30,000 per month with 150 students, then they would be charging each student roughly $200 per month (which would include all belt test fees, yearly joining fees, etc).

Is that about right, or is there something I am missing?

bat

[bushido_man96]

No offense, but $200 per student per month would not work in neck of the woods. Don't you end up cutting off a certain amount of the population from being able to attend your school because they can't afford it?

[moe5324]

My son was enrolled at a MHK school in Colorado and I have mixed feelings about the system. Yes, we were paying ~295.00/mth in fees for classes and activities and early on I believe that it is worth it. The students were taught the system and other material and it did appear that the instructor and school owners did care about the student. But as my son progressed (~3.5years) to the prep cycle it became appearent that the $$$$ was more important than the student. At this level they were as the instructor said "given enough rope to hang themselves". That is they were left to motivate and get prepared on their own with very little communication.

This is OK for a teen or an adult but for a 10 year old boy more specific direction is needed. My son eventually was cut from 2 prep cycles for not being in "ideal shape" and not being sharp even though he knew all the material. Thus, his confidence was shaken and he finally decided that it just was not worth working for another six months just to be dissappointed.

My opinion is that schools should not just focus on recruiting and maxing out each student. The focus should be teaching the student the art from when they begin until they achieve Black Belt......