now, now... in the interest of fairness, i did just check out their site, and i found this.       "The use of Neural Offensive LinguisticsTM is not restricted to combat training--Offensive Mind-Set can be taught to anyone, for any purpose, to increase performance. The key is in isolating words associated with reactive thinking and replacing them with proactive words:     Defensive   block   evade   defender   self-defense   try   Offensive   strike   penetrate   fighter   hostile control   do"   it does appear that they have their basics down.       it is apparently much better to make those business men wonder what words they should be thinking of when confronted in a hostile situation...    Buddha   (for those who don't know me, i'm a sarcastic bastard, so don't take this post seriously.)