Like chivalry its dead. To be completely honest I saw the reality TV show Ulitimate Fighter for the first time a few days ago and I was really dissapointed. These guys are supposed to be strongest guys in the world and they act like a bunch of teenagers. This girls horse fell over and they all stood there and stared at it cause "Whaahh!! Im the strongest fighter in the world; but I don't wanna get hurt by the horse." I think the ancient masters probably turned over in there graves when they saw these, "world champions". Back to the question at hand, I think people wanna package it and sell it as a commodity like everything else and they don't particularly care if its right or not as long as people buy it. Hope this helps.