The key to any advertising is to get it as targeted as possible. Facebook ads can be highly targeted, especially for a local business like a martial arts studio. I'm not a FB ads expert, but have used them a good bit and have a few suggestions for maximizing your results: Target, target, target If you are a local business, limit your target geographical area to your city or county. In addition, you can target specific interests, so if you have a martial arts studio it might make sense to target lovers of martial arts related films... Best of the Best, Bruce Lee films, Bloodsport, etc. Classics. Go for page likes or run a contest I haven't had much success with facebook ads that link to my website. Conversion rates are almost zero because people are on Facebook to hang out and see what's going on with their friends, not join a website or place an order. But you can pretty easily get them to "like " your page, then you can engage with them with your posts over time, building a relationship. Do you have a customer list already? If you have a customer or email list, upload it as a custom audience in Facebook ads, and then target an ad to it for page likes. Yes, they're already customers so they might not be able to spend more money with you but read on... you'll get a LOT more likes from existing customers. I've got this running right now and have added 50% more likes to our FB page in 2 days. ONCE you have a lot more of your customers and friends liking your Facebook page, run an ad targeting friends of people who already like your page. They're much more likely to like your page and engage with you since they're friends are customers. And they are a great potential source of customers, because they can ask their friends for recommendations. Hope that helps, good luck with your campaign![/b]