i don't care if the belt shines or slighly shines and also i don't care if the embroidery is shown on both sides or on one side only... i do care about buying belt that will last for long term and not being expensie so much... just a simple belt that has my name embroiderd on it... currently i have a KI DELUXE EMBROIEDED belt that lasted 9 years... i'm still able to wear her but she is starting to come apart and the size is a bit small for me at the moment i'm quite sure of buying hirota from kuroobiya: http://kuroobiya.com/shop/index.php?main_page=product_info&cPath=5_10&products_id=28 tell me your opinion ?