Ok so tell me if this a good 'mock' conversation - am I on the right track (phone rings) "Hello, (school name) this is Dannyl, how can I help you?" "Yes, how much do you cost" "Well, we have several different payment plans.. tell me is this for yourself or for a friend/ relative/ child" "For myself" "Ok, and what are your goals in learning martials arts" "Well, I would like to get into shape and learn self-defense" "Ok then, well our school teaches a wide variation of joint locks, kicks, punches (etc.) that will work the entire body as well as warm-up workout, why don't you come in for a free private lesson to try it out? We can discuss our various plans and see if it is something you would like to pursue" ...... then I would get there information if there intrested Heres what I am worried about, and its the reason why I ask all these questions If I were to list off a ton of prices, don't most people want to save money so go cheaper, maybe I'm not the cheapest in town. So I lose my business but I honestly believe what I teach is very effective So why don't I lower my price? Because I need to support a school, equipment, myself, and insurance. What can I say that doesn't make it sound evasive, I just want people to try before they buy **I really appreciate the advice everyone has given me so far, thank you guys! **